Marketing, Entrepreneurship & Brand Jamaica
Trip Overview
Few countries of Jamaica’s size carry a brand footprint as large. Reggae, Usain Bolt, Blue Mountain coffee, Appleton rum and the colors green, gold and black are recognized on every continent. This nine day program asks how that happened, and what students of business can learn from it.
Working alongside national agencies, founders and creative entrepreneurs, students examine how cultural authenticity becomes commercial value. They move from the boardrooms and incubators of Kingston to the lifestyle and tourism economy of the west coast, building a clear, evidence based view of how Jamaican brands are positioned, protected and sold to the world. The program is designed to take students well beyond the tourist gaze and into the working machinery of Brand Jamaica.
Brand Analysis
Evaluate how Jamaican brands convert cultural authenticity into global market positioning.
Entrepreneurial Insight
Assess the Caribbean startup ecosystem, its constraints and its routes to scale.
Program Highlights
What's Included
- Welcome orientation and health and safety overview
- Airport pick up and drop off
- All accommodation, 8 nights
- Daily breakfast plus selected group meals
- All ground transportation
- 24/7 in country support
- Industry panels and professional speakers
- Bob Marley Museum tour
- Blue Mountain coffee tour
- Appleton Estate tour and tasting
- Rastafari Indigenous Village experience
- YS Falls adventure
- Capstone project facilitation
What's Not Included
- Round trip international airfare
- Passport and visa fees
- Travel insurance
- Meals not listed as included
- Optional tips and gratuities
- Personal expenses and souvenirs
- Optional add on activities
- Beverages not included with meals
Accommodation
The Courtleigh Hotel & Suites, Kingston
A polished business hotel in the heart of New Kingston, minutes from the Bob Marley Museum, Devon House and the city's commercial district. Rooms include free Wi-Fi, and the property offers a pool, fitness center, on site dining and a secure, welcoming environment suited to student groups after full days of fieldwork.
Travellers Beach Resort, Negril
A family owned resort set on two acres of Negril's celebrated seven mile beach. Tropical gardens, a seaside restaurant and bar, a large pool and water sports give students space to consolidate learning and reflect in a relaxed coastal setting.